Eagle Golf: LINE-First Booking System

How we built a cinematic golf tourism website that funnels every inquiry to LINE — with real-time availability from Google Calendar and full conversion tracking.

Client Background

Eagle Golf is a premium golf retreat brand in Pattaya, Thailand — offering private villa stays combined with rounds at 10 championship courses. Their target market is Taiwanese golfers looking for a curated, all-inclusive golf vacation. The primary sales channel is LINE, the dominant messaging app in Taiwan.

The Problem

A new golf travel brand needed a high-end web presence that conveyed luxury and trust while driving all inquiries to LINE rather than a traditional checkout flow. The team needed to update availability from their phone without touching the website. And every CTA needed to be tracked so they could measure which pages and campaigns produced real inquiries.

What We Built

• Cinematic single-page design — full-width imagery, smooth scroll interactions, and a luxury-tier visual identity that builds trust for high-ticket packages.
• 10 course detail pages — each featuring designer credits, signature holes, course stats, and photo galleries.
• Google Calendar availability — real-time calendar widget pulling from Google Calendar API. The team blocks dates from their phone; the website updates automatically.
• Customize-your-trip builder — visitors select courses, add-ons, and dates, then send their customized package directly to LINE.
• Full LINE OA integration — Rich Menu, auto-replies, card messages, and deep links from every CTA on the website.
• GA4 conversion tracking — every CTA click (LINE button, calendar view, trip builder submission) tracked as a GA4 event.

Tech Stack

LINE as the Primary Sales Channel

In markets where LINE dominates (Taiwan, Japan, Thailand), a traditional contact form is the wrong conversion point. LINE allows:

• Real-time conversation — prospects ask questions and get answers immediately, not after an email reply.
• Photo and video sharing — the team can send villa photos, course walkthroughs, and meal options directly in the chat.
• Group coordination — golf trips are usually group bookings. LINE groups let the whole party communicate with the team.
• Persistent relationship — once someone adds the LINE account, they are a reachable lead forever — no email open rates to worry about.

Results

• 10 course detail pages with designer credits and signature holes.
• Google Calendar API for real-time availability — updated from mobile.
• Customize-your-trip builder with LINE integration.
• Full LINE OA setup: Rich Menu, auto-replies, and card messages.
• GA4 conversion tracking on every CTA.

What Similar Businesses Can Learn

For high-touch services in LINE-dominant markets, the website's job is not to close the sale — it is to build enough trust and excitement that the visitor opens a LINE conversation. Every design decision should funnel toward that single action. Google Calendar integration eliminates the biggest operational friction (manually updating availability), and GA4 tracking proves which pages and campaigns are working.

Frequently Asked Questions