Website Lead Capture Checklist

15 ways to stop losing enquiries from your existing traffic.

Most service business websites lose a large share of potential leads — not because they lack traffic, but because they make it too hard, too slow, or too confusing to get in touch.

1. Forms

Contact or enquiry form on every service pageMinimal fields only — name, phone, service neededMobile-friendly form layout (single column, large tap targets)Clear submit button text (e.g. 'Get a Quote' not 'Submit')Confirmation message after submission (not just a blank page)

2. Speed

Reply to new leads within 5 minutesAutomated email confirmation sent instantlyAutomated SMS or WhatsApp follow-upLead notification pushed to owner's phoneMissed-lead recovery sequence (follow-up at 1h, 24h, 72h)

3. Tracking

UTM parameters on all ad and social campaignsLead source visible in your dashboard or CRMCall tracking enabled (dedicated numbers per channel)Form vs call vs chat breakdown availableMonthly lead source report reviewed

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Website Lead Capture Checklist

1. Forms

2. Speed

3. Tracking

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