Local Business Website Checklist

25 things to check before you launch (or re-launch) your local business website. Each item directly affects whether your site captures leads, ranks on search engines, or gets recommended by AI tools like ChatGPT and Google AI Overviews.

1. Foundation

Mobile-responsive on all screen sizesFast load time (under 3 seconds)SSL / HTTPS enabledClear contact info visible on every pageGoogle Business Profile linked to website

2. Lead Capture

Contact form on every service pageClick-to-call button on mobileLead source tracking (UTM parameters)Instant email notification on new leadThank-you page with clear next steps

3. SEO

Unique title tag per pageMeta description per pageH1 heading with primary keywordSitemap submitted to Google Search ConsoleLocal schema markup (LocalBusiness)

4. AI Search Readiness

FAQ section on service pagesDirect answer paragraphs (no fluff intros)Structured data (FAQPage schema)Clear business entity informationContent crawlable by AI bots (no JS-only rendering)

5. Trust & Conversion

Real testimonials from real clientsBefore/after examples or case studiesPricing transparency (ranges or starting-at)Professional photos (not generic stock)Clear call-to-action on every page

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